PRSA Journal, April 1991 article
by Susan Schaefer
Earth Day, more precisely, environmental stewardship, has been a main focus of my life and livelihood since the beginning of my career in the late 70s. I have been an advocate of organics, strict legislation, and individuals and organizations who understand how vital it is to tread lightly on our earth and leave a minimal footprint.
I am very proud of my professional work in this field as an early and avid environmental communications executive, and perhaps no program has as warm a place in my heart as the MobiusTM Program I conceptualized and implemented for the then waste giant, Browning-Ferris Industries, BFI. Mobius has won countless awards, was selected as the educational program of countless agencies, including UNICEF, and has been translated in over 40 languages.
Please enjoy the cover article I wrote for the Public Relations Society of America’s (PRSA) monthly Journal, Big ‘Green' Brother is Watching: New Directions in Environmental Public Affairs, for their Earth Day issue that I was also asked to co-edit about the history, evolution and revolution of trends in environmental public affairs. Give it a chance to load - students of the history and evolution environmental legislation and organizational practices will find a treasure trove of references.
